Fresh & Brush Routine – Dry Shampoo & Grooming Brush for Dogs & Cats

A fresh, well-groomed coat without giving your pet a bath every time

Not every coat that's looking a little dull, dusty or less fresh than usual needs a full bath.

Sometimes your dog has simply come home from a walk, picked up dust during the day or lost that freshly cleaned feeling you'd like to maintain between baths. And with cats, the idea of a full bath can be even less realistic.

The Fresh & Brush Routine combines dry shampoo and a double-sided grooming brush, allowing you to take care of your pet's coat exactly when needed: refresh it without water, then brush away dust, excess product and loose hair.

No bath, no rinsing, no drying.

Just a few minutes to leave your pet's coat feeling fresher, tidier and more pleasant to stroke.

Not every bit of dirt calls for a bath

It's easy to assume that when your pet's coat no longer looks perfectly clean, the only solution is to wash it. But a full bath makes sense when there's a significant amount of dirt. For regular maintenance between washes, a much simpler approach is often enough.

The dry shampoo absorbs excess sebum and surface impurities, while brushing completes the process by removing dust, loose hair and excess product.

It's precisely this combination that makes the Fresh & Brush Routine more effective than treating the two products as separate accessories.

What's Included in the Fresh & Brush Routine

Dry Shampoo for Dogs & Cats – 40 g

This powdered shampoo is applied directly to dry fur, without water or rinsing.

The formula contains 100% naturally derived ingredients, 87.9% of which come from organic farming. Ingredients include tapioca starch, inulin, sodium bicarbonate, oat flour, calendula and geranium essential oil.

Tapioca helps absorb excess sebum and surface impurities, while oats and calendula complete a formula designed to gently clean your pet's coat.

One container provides approximately 15–30 uses, depending on your pet's size, coat length and the amount applied.

Suitable for dogs and cats from 3 months of age.

Double-Sided Grooming Brush for Dogs & Cats

After applying the dry shampoo, the brush completes the routine.

The natural tampico fibre side is designed to remove dust, loose hair and excess product from the surface of the coat. It's gentle on the skin and particularly useful for regular grooming, short coats and animals that are more sensitive to brushing.

The metal pin side, mounted on a flexible base, allows you to work deeper into the coat, separate the hair and gently tackle small tangles. It's particularly useful for medium, long or thicker coats.

The brush is made from FSC-certified wood, natural tampico fibres and plant-based latex. It's vegan and plastic-free.

How to Use the Fresh & Brush Routine

Always start with a dry coat.

Sprinkle a small amount of dry shampoo onto the areas you want to refresh. There's no need to cover your dog or cat in powder: it's better to start with a little and add more only if necessary.

Massage gently with your hands to distribute the powder through the fur.

Then move on to the brush.

If your pet has short hair, mainly use the tampico fibre side, brushing gently in the direction of hair growth.

For medium, long or thick coats, you can start with the metal pin side to work through the different layers and gently loosen any small tangles, then finish with the tampico fibres to remove residue and smooth the coat.

No rinsing is required.

Does it really work without water?

Yes, as long as you're using it for the right purpose.

The Fresh & Brush Routine doesn't replace a full bath when your pet's coat is very dirty, greasy or muddy.

Instead, it's designed to refresh the coat between washes, absorb excess sebum, reduce surface dirt and keep the fur looking tidier.

The advantage is being able to respond to what your pet actually needs, without turning every small grooming task into a full bathing session.

What if my dog or cat doesn't like being brushed?

That doesn't mean you have to give up on the routine.

Start with the softer tampico fibre side, applying very little pressure and using just a few gentle strokes.

You can gradually increase the duration and the areas you brush as your pet becomes more comfortable.

Grooming works best when it becomes a small, regular habit rather than something you only do once the coat is already full of tangles or dead hair.

A routine that saves time, not attention

Choosing a quicker routine doesn't mean taking less care of your pet. It means being able to care for them more regularly and with less stress.

Instead of waiting until the coat needs a full bath, you can take care of it whenever necessary with just a few minutes of maintenance.

The shampoo refreshes the coat, while the brush completes the process. A routine simple enough to become part of everyday life and easy to maintain over time.

Materials, Ingredients and Production

The dry shampoo contains tapioca starch, inulin, sodium bicarbonate, oat flour, citric acid, geranium essential oil, maltodextrin, calendula extract, water and components naturally present in essential oils, including citronellol, geraniol, linalool, citral and limonene.

100% of the ingredients are naturally derived, and 87.9% come from organic farming. The shampoo is packaged in a cardboard container that can be recycled with paper waste. Made in France.

The brush is made from FSC-certified wood, natural tampico fibres and plant-based latex, with a plastic-free construction. Made in Germany.

Details

Routine includes: 1 dry shampoo + 1 double-sided grooming brush
Dry shampoo: 40 g
Estimated shampoo uses: 15–30
Suitable for: Dogs and cats from 3 months of age
Rinsing: Not required
Shampoo formula: 87.9% of ingredients from organic farming
Brush: FSC-certified wood, double-sided
Soft side: Natural tampico fibres
Detangling side: Metal pins on a flexible base

Why We Chose It

Because it's a routine that addresses a very practical need: keeping your pet's coat fresh and well cared for between baths, without adding unnecessary steps.

We appreciate that the two products have different but complementary roles: the dry shampoo refreshes the coat, while the brush completes the process and remains useful even on days when you don't use the shampoo.

We're also impressed by the materials: naturally derived ingredients, many sourced from organic farming, recyclable cardboard packaging, FSC-certified wood, plant-based fibres and a plastic-free brush construction.